Every project here starts the same way: working out what you're trying to say and what your audience needs from it. That's true whether it's a brand identity, a process diagram, or an exhibition panel.

Tell me about the project. What are you working on? Who's it for? What are you hoping people understand once they see it?

A rough sense of timeline is useful too. If you've got a set budget, that's genuinely helpful to know, I can tell you what's possible within it.